Who Reads Real Simple? Real Simple’s core audience is comprised of smart, busy women who are looking for creative solutions to their everyday challenges, so they have more time to focus on what really matters. Real Simple serves a wide range of women with just as many loyal fans in their 20s as in their 50s. The Real Simple reader is well-educated, affluent and professional, but most of all, she is looking for ways to make life easier. Real Simple has an impressive monthly audience of 8.6 million people, including a loyal following of women who say they feel calmer and more in control when they receive the magazine each month.
What You Can Expect in Each Issue: Real Simple incorporates and speaks to all aspects of a woman's busy life, including beauty, entertaining, etiquette, family, finance, food, health, home, pets, soul, style and technology. From time-to-time, Real Simple also addresses gifts, the holidays, travel and weddings. Each month, the magazine starts off with “Your Words,” where readers share their answers to a question of the month; followed by “Simple Solutions,” the front-of-book section with smart pieces of ideas, insight and inspiration including the popular New Uses for Old Things and Products of the Month. “The Guide” offers strategies, systems and smarts for making life easier with stories in every topic area the magazine covers. Real Simple also features “Moneywise,” a section dedicated to spending smarter; “Road Tests,” real-people tested product recommendations; and “Cooking,” a back-of-book section devoted to recipes, techniques and tips. “Real Simple To Go” closes the magazine each month, featuring tear-out perforated pieces of useful information for readers to take with them in their daily lives. The Real Simple “feature well” changes from month-to-month but always features beautiful, smart stories on a broad range of topics intended to inspire the reader.
The fourth annual Real Simple Family special issue will offer inspiring and innovative ideas to make all aspects of family life better.
Magazine Layout: Real Simple’s design objective is twofold: to convey information with clarity and organization within a simple, accessible format and to create a serene and uncluttered environment that imparts a sense of calm. One of the key components to that objective is ample use of white space, which gives the page design “breathing room” and distinguishes the brand from other women’s magazines.
Click on any image below to see select pages from Real Simple:
Contributors: Many stories are written by Real Simple editors; however, the magazine prides itself on featuring writers, photographers and contributors of note.
Comparisons to Other Magazines: Real Simple is unique and is the only magazine out there that focuses on the mission of making life easier.
Advertisers: Real Simple appeals to a broad range of advertisers. The three biggest advertising categories are: food & beverage, beauty, and retail & department stores.
Awards: Real Simple has won numerous industry awards and accolades, including three National Magazine Award nominations in the category of “General Excellence.” Real Simple is the only magazine to have earned a spot on Adweek’s prestigious “Hot List” of top-ten titles for seven years in a row. The brand has also been named to Adweek’s “Brand Leaders” list for three consecutive years since the list’s inception, and has won Advertising Age’s “Magazine of the Year.”
Real Simple is the new magazine for the way you want to live today. You'll find actionable solutions to streamline the ways you manage your life. Systems for reducing clutter, saving time, and reducing stress. Inspiring ideas about home, food, money, clothes, health, work, family, and holidays.
Some useful tips, but expensive ideas too! The magazine reads well, and some of the tips are very useful and the recipes fun. But some of the recommendations (especially clothes) are expensive. My guess is that the person who seeks to simplify also seeks to create efficiencies, especially when it comes to budgeting....more info
Real simple, sure...but it's real necessary! Real Simple gives me all kinds of "how to's," practical advice, and much more, in a tidy volume which is all at once readable, welcoming, helpful and enlightening. Most importantly, it gently (but firmly!) tells me that making change is more than possible, it's do-able. Even for a stubborn and scattered soul like myself!!...more info
Good tips that quickly leave your memory... I love the layout and dare I say, even the ads that feature new products to buy (uber-consumer that I am!), but there is one issue I have with this magazine that makes it less than perfect. The awesome tips they give you every month are quickly read, but if you don't have any use for them at that moment, they quickly leave your memory, unused and forgotten. I admit I collect the issues, but I don't really browse through past issues in any systematic way to see what useful info I can garner in the here and now. I do use the recipes, which come out fabulous most of the time! I guess I have a love-hate relationship with this one. ...more info
Real Simple Magazine Subscriptions take too long to receive! The $5.00 gift card was not worth waiting 3 months to receive the magazine. ...more info
Spend! Spend! Spend! This magazine should really be titled "Better Living Through Buying Stuff." It's beautifully designed but during the course of my subscription, the only important thing I've learned is how to fold a sweater. I will not be renewing....more info
A "REAL" favorite of mine This magazine is awesome. Not only does it include simple and classic ideas for good living, but it offers tidbits that I never knew. In addition, ideas are presented in a easy fashionable manner. The magazine reminds me of watching the Katie Brown show that was once aired on Lifetime Television. Simple, easy, and kitschy. Time to move over Martha....more info
Neither "real" or "simple" This is about the most stupidly-named magazine ever. While it's an attractive magazine to leaf through, it's neither real nor simple. This is a version of In-Style (which is frankly a shopper's guide for fashion and says so) but for home goods. However "Real Simple" purports to be about fine living, but it's really a buyer's guide for trendy dinnerware, housewares and other lifestyle consumer goods.
If you are redecorating and want to check out the trends, this is excellent, but if you are looking for a Martha Stewart "how to" or "Southern Living" type of lifestyle for the urban or suburban life, I'd suggest something else. Not much here worth reading--just eye-candy that is dangerous to the wallet....more info
Read it at the Library Had a subscription for a couple of years, and enjoyed it at first. But after a while it seemed like a lot of money to pay for a lot of ads and articles about things I could not afford, so I didn't renew it. I liked the style and the idea of simplifying one's space and life, and the recipes were yummy. My local library carries it, so once in a while I go there and browse the latest issue and make notes if there happens to be an internet link of interest or a product or recipe worth trying out. I do that with a lot of magazines--if I feel like it. I find that as I get older my style is more established and confident and streamlining comes naturally. It's "real simple" to simplify if you don't have too much crap to start with!...more info
For Real, Not Simple, People I've read the other reviews denouncing the magazine as vapid and consumeristic. The Economist it is not, nor does it purport to be! If you enjoy great layout, graphic design, decorating, wearable fashion, and preparable recipes, Real Simple is for you. As for the product suggestions not being affordable: the interior design sections feature items from Ikea; fashion from Target; and food obtainable from your neighborhood grocery store. The magazine successfully recreates lifestyles featured in higher-end publications, and is comparable to Martha Stewart's "Living" and "Blueprint," and "Lucky" and "Domino."...more info
Excelent reading once in a while I subscribed to this, and enjoyed the 1st issue I received. It is well laid out, has short, interesting articles, and even a bookmark! However, by the time the 2nd issue came, it felt like a re-hash of the 1st- plus I realized the magazine seemed more the half full of ads. Now, I enjoy looking at the ads and discovering new products, but this was a little ridiculous. I felt like everytime I opened the magazine, I was looking at the ads, and not the articles. Perhaps they have to have all the ads because circulation isn't very wide - I was really disappointed in the end, and canceled my subscription, not even able to get half way through my 2nd issue. ...more info
One of the best mags! I especially love the products they "test drive".
The editor usually offers an opinion on one of her new favorite things
and they are always awesome products.
A great mag for ladies who like food, clothes and great articles.
This is not your mothers magazine......more info
Great Magazine! Lots of good ideas This is a great magazine with a lot of good ideas on how to make things "real simple"...more info
Real Silly This magazine is a wash - how can you take it seriously? My first impression was: a very slick magazine telling me how to live simply by buying more crap. I decided to give it another chance a year after first studying it and found it more insidious. If you look at an issue closely you'll find that the editors at RS have made pains to color coordinate their ad photos with their facing page copy photos. Try it, it's weird. One the left side I've got a Pantene ad with a russet haired model, on the right side a photo of a russet colored leather chair that is part of a feature about investing in quality furniture pieces. A few pages later the Target 'shabby-chic' ad color scheme matches perfectly the feature's photo on the facing page (a Miss Manners type admonishment on food allergies). Several pages later the Macy's coral toned apparel ad matches it's facing article's photo of CDs in hanging files (an urgent treatise about organizing your music collection). Two things I found especially creepy: 1. Although its obvious there is big money behind this rag, nowhere on the masthead can you detect who is behind it. This is a Time-Warner product, yet any casual reader would be hard pressed to discover this without doing some inquiry. I was really curious on how a small publication was getting such slick glossy ads but now I know. 2. The two ads I could find that were directed as products for children were for Concerta and ADDERALL - both drugs for ADHD. Uh... no comment....more info
Real Simple is simply about buying stuff I subscribed to this magazine for a year and enjoyed my first few issues, but I soon noticed that all of the ideas for "leading a simpler life" involved purchasing expensive products. You might as well just flip through a Pottery Barn catalog. They both offer the same fantasy -- "What a stress-free, genteel life I could lead if only I had closet organizers and all-white furniture!" Eventually I simplified my life by letting my subscription run out....more info
great organization and tips Being of the organizationally challenged group I look forward each month to reading what is new in this area as well as other tips. My only complaint is that it is not very straightforward when it advertises that one can get 3 issues free as a trial and then they will bill you for the rest of the year at the DISCOUNT price. If I am getting 3 issues free, I want the full year at the DISCOUNT price, then it will be a deal!!!!...more info
a handy magazine Not much to say other than this is a handy magazine with tons of household tips. My wife reads it but I am also the beneficiary of some of it's pearls of wisdom....more info
Real Simple is merely advertising disquised as a magazine I bought this magazine expecting to collect some tips on my journey to simpledom and minimalism. How disappointed I was to find that it's page after page after page of ads intended to propel the reader to buy more unecessary clutter. I found nothing inside that I thought was 'simple', except the articles that lacked depth and substance. Save your money. ...more info
only mag I bother to subscribe to. I love this magazine so much. It is beautifully shot and the stories are relavent. I like how in the back they have pull out cards with some of the key articles from the magazine. It saves me from ripping out pages.
I also like that you have online access with additional information as well.
The recipes in this magazine really are simple. The financial advice is rather solid. I don't buy into the organizational info since it usually does require making purchases of items to further clutter my home....more info
great and reliable product reviews and articles This magazine delivers what many promise--relevant, reliable product reviews, as well as targeted articles on many aspects of a busy person's life--organizing your home, saving money, health issues, etc.
I find I can rely on their product reviews to give a good comparison and buying recommendations.
This is a magazine for busy women trying to fit a lot into a day, who have a sense of style as well as a brain. I think by Real Simple, they mean trying to simplify your busy life, not to return to nature or be counter-culture.......more info
Real Simple Great magazine with many useful hints. I especially liked the sample grocery check list....more info
Empty I agree with the previous reviewer who noted that this magazine has beautiful design and photography elements, but empty articles. The magazine is far more focused on showcasing products to buy than on sharing meaningful commentary, which is the opposite of what I expected given the name and high reviews. Even the true "simple" living elements that are included - such as the recipes - are based on the purchase of a few specific items, (and the recipes are rarely - if ever - good). Jack of all trades, (they wish), master of none; a real disappointment. Put your money toward two or three other subscriptions to magazines with more depth, and you'll likely find that they are FAR more worth it. ...more info
This is the best Worth the price for people who love to organize, give unusual gifts, or find clever ways to use what you already have laying around the house. The publication manages to do this without being or giving a cheap impression. Each issue has many pages. The photography and layout are great and the copy easy to read. The paper stock is of unusually good quality. The articles are appropriate in length and content, especially for someone who is busy and considering that the subject matter does not warrant the length of a thesis. It is a nice surprise each month - leaves you with good ideas and motivation to get things in order....more info
A magazine to savor I've subscribed to Real Simple since its first issue, and even now I look forward to getting it in the mail each month. I find that each issue has a wonderful combination of pertinent information and mouth-watering photography and design. In a world where a lot of magazines targeted towards me (independant working woman) are filled with hot pink headlines and sex advice, Real Simple offers the serene, practical, and understated. They don't pad the copy to make it fit on the page, and most articles are short and to the point. The women they feature are diverse, intelligent, and (finally!) have real bodies. And the longer feature pieces are inspiring without overdoing it.
I recommend this magazine to anyone who strives for simplicity in their lives without sacrificing the aesthetics....more info
I love this magazine! It's like a hipper Martha Stewart, with resourceful tips and tricks for your home that won't break your wallet, great recipes, a little bit of fashion, beuty, health, home, and food in one perfect magazine....more info
Real Simple but untimely I have not yet received my first issue of the publication which I know is a really good magazine. So the time it is taking to get the first issue is an issue. I thought ordering through Amazon the delivery service would be much better. I guess there is still time to rate this aspect....more info
Please don't get this magazine unless your prefer wrong info This magazine prints fictious statements without second guessing its content. It doesn't care that they are missinforming its readers. In the August edition it said breastfeeding was a waste of time yet had no VALID proof to back it up. Any company who would rather tell its readers to formula feeed over Breastfeed, is disgraceful!!!!...more info
Not what it appears to be. I thought I would like Real Simple when I borrowed an issue from a friend. There were some interesting ideas, especially from reader contributions. But as I read through it I realized that it's much more consumer-oriented than it appears to be. Most of the ways to "simplify" your life involve buying more things. And honestly, does accumulating pretty boxes and gadgets simplify life? I'm holding off from one star because there are nuggets of good advice hidden between the attractive sales pitches, but this is definitely a magazine to skim through at the library rather than to subscribe to - especially since the subscription price is a hefty $$ for 10 issues....more info
Favorite Magazine! Real Simple truly helps simplify my life. From there section on "New Uses For Old Things" to their recipes, Real Simple helps me keep my life in order. I look forward to every issue!...more info
My favorite magazine I love this magazine! Actually, it's the only subscription I have at the moment. The only bad thing I can think of is that there are too many brilliant ideas and suggestions in it to remember....more info
Recommends High-Priced Unnecessary Items I am a strong proponent of living a simpler, less stressed life and I was really happy when I saw an entire magazine was dedicated towards the simple life. After reading it, though, I think what they meant to say was that this is the way to spend money and feel better about yourself.
An idea for avoiding dishes? Buy lots of coffee filters, line your mixing bowls with them and throw them away when you're done. This turns us into a disposable lifestyle, not a simple one. Need to figure out if a window is sunny enough for a plant? Buy a $60 device that (I kid you not) plugs into the dirt, records the sunlight for you and then plugs into your USB port to tell you what it saw. There's an article on an interracial marriage which doesn't sound simple to me, and while it's cool, it doesn't help me learn anything about living more simply.
How about dressing simply? They want you to buy an $85 pair of flats and a $68 belt. Maybe a $70 pair of shorts.
Some articles are helpful. How can you spot a fake bill? Might be useful to know. Other articles miss out on basics. They talk about how a pound of sugar was 12 cents in 1960 and is now 52 cents - but they say nothing at all about what it WOULD be adjusted for inflation. Is this higher than before? Lower? Nobody knows.
There are good tips in here. Go to your library and use their vast resources for free. Negotiate with your health care provider for lower costs. Use local playgrounds for exercise and fun. Bring your lunch, don't eat out. Even so, you turn the page and they're suggesting $200 blazers as cool items for the simple household - blazers that, honestly, most of us would only wear once or twice given its color and what it would go with in a given season. Never mind the $400 giant black jumpsuit. Not simple.
I'm not saying simple has to be boring or drab - but there is a big difference, in my mind, between recommending a simple item of clothing that could be worn every week without an issue and recommending a $400 splurge on something that would rarely be brought from the closet. That belongs more in a "splurge fashion" magazine, not a "real simple" magazine.
So while I appreciate some of the tips here, there was too much emphasis on buying things - especially things people simply don't need. I feel the magazine falls into this category itself.
Long time subscriber I subscribed to Real Simple from the first issue for several years. At first it had some great unique ideas, and some really cool decorating ideas. Then, shortly after the second year, they seemed to run out of ideas. Unfortunately, they kept publishing anyway. The ideas rerun so often, if I flip through one now I find the SAME recipes (ravioli lasagna) and SAME tips they had the first year. Huge disappointment. If you are interested, don't commit for more than a year!...more info
Real Simple is great My Wife loves reading this magazine, and reads it cover to cover as soon as it arrives. She is so happy to use the ideas in the magazine, and she converses with her friends about all the interesting stories....more info
Don't get me wrong..I love the two hard cover books, Real Simple Solutions and Real Simple: The Guide to Organized Living. They are gems. However, the magazine simply betrays it's words. As one rater stated, it seems like the reader is cajoled into buying un-needed expensive products, and my god..the magazine is cluttered with ads and inserts, plus it is very hard to turn the pages and read. I realize ads are necessary, but this is extreme, especially for a magazine that supposedly promotes a less complicated and cluttered life for it's readers....more info
LOVE IT I love this magazine!! It is so helpful and useful for all family homes. It gives you ideas to use stuff around the house to help you organize your home! The recipes are good and they give a shopping checklist to go to the store and tells you what to buy! Women - you will love it if you are always looking for ways to make the house better and new recipes!
Good The Real Simple Magazine provides some great easy dishes/meals that you can make at home. It's a great magazine with worthwhile information....more info
Real Simple.... It is hard to tell the advertising from the articles in this magazine. Once you find the articles they are informative but very short. It a nice read for the first few months but then it just gets old....more info
fast service I can't believe how fast I started to receive this mag! thanks so much!...more info
1 Star Too Many... By 'Real Simple' I'm assuming they mean simple minded. I've never been quite so enraged by a magazine in my life. In their latest edition, they have a lovely little article about 20 time wasting 'rules' you can break and still love youself in the morning. One of those 'time wasters' was breastfeeding!
Here's what they had to say:
most likely: "In the long run, nothing," says Boris Petrikovsky, chairman of the department of obstetrics-gynecology at Nassau University Medical Center, in East Meadow, New York. When you're bottle-feeding, you know exactly how much food the baby is eating, and Mom may be less tired because Dad has no excuse to sleep through 3 a.m. feedings. "There is also absolutely no conclusive data on breast milk's effects on brain development," adds Petrikovsky.
worst case: "The biggest downside of not breast-feeding is that the mother misses out on some of the bonding," says Petrikovsky. And since breast milk is specially designed to meet the nutritional needs of infants and contains antibodies that help protect them from a variety of illnesses, "babies who are breast-fed are more likely to have a stronger immune system and be sick less than formula-fed infants."
So yeah, if this sounds like something you agree with, be my guest. ......more info
Easily accomplished ideas Real Simple is an appropriate name for this magazine. It offers time saving tips and easy decorating ideas for people who don't have the time or the funds to embark on complicated projects. I subscribe to quite a few magazines so wasn't in the market for one more until a sample of Real Simple arrived in the mail. ...more info
Worth your time to read this magazine... This magazine shares useful information. Some helpful ideas which were the topic of articles recently come to mind: what records to keep and what is safe to throw away, simple streamlined manicure, why does clutter serve a purpose in our life. November issue last year had some really great gift ideas. This is just the thing to help with so many issues in our hectic lives. I read it within a week of when it arrives in my mailbox....more info
There's no "there" there. This magazine is great, once. After that, I'm kind of left wondering who subscribes to get the same thing, month after month. The photography and styling are beautiful, but the articles are superficial and many of the ideas, silly. For example, is it really a time or energy saver to take a photo of your shoes and attach it to the outside of the shoebox, rather than to take a Sharpie and write "blue suede flats" on it? How many times can you reorganize your closets/bathrooms or buy new storage containers? I find, when I've read Real Simple, that I come away with a tip or two per issue, maybe. It's fun for a mindless half-hour in the waiting room at the doctor's office. Nothing worth a year's subscription....more info
Real Simple- Simple Minded, of course! I'm utterly appalled at the waste of paper that these folks call a magazine. I had picked the magazine up a few times before this latest issue, in August 2003, where they denounced breastfeeding as one of their "time saving tips". This only shows an irresponsible approach to journalism and I have decided to boycott the magazine. Apparently the professional they contacted, Dr. Boris Petrovosky, was not educated in the least regarding the health risks associated with formula feeding and their copy editors didn't care to check the facts before they printed the article. Bottom line? Skip this magazine and go with responsible journalists who check the facts before they go to print....more info
Please....what blatant commercialism!!!!!!! Listen to the first two reviews about this advertisement...'ahem'!...cough...magazine, I mean. Pure capitalism at it's best-fitting in a few blurbs between all of these oh so expensive products (oops, I mean "special" offers). You're better off not cluttering up your space with another useless commercial posing as a publication....more info
WHAT A WONDERFUL MAGAZINE It is nice to read a magazine that does not take forever to give you clever ideas. It is so helpful for everyday things that you would never think of. Makes a wonderful gift as well....more info
I read this cover to cover every month! This is sort of like a more realistic Martha Stewart Living (makes sense since the person who started it used to be on Martha Stewart Living's staff). There are great tips, good, useful articles and it's beautifully presented. I find it very practical.
Those who are looking for something like a voluntary simplicity magazine are not looking in the right place (and quite frankly the idea of having a voluntary simplicity magazine seems a bit counterproductive). This magazine is about living well, but without excess. I don't have a six-figure income, but I am willing to pay a little more for a good white shirt that will last for years and still look fashionable. The range of topics covered is equally satisfying - you'll get cooking tips, homekeeping tips, fashion and beauty tips and well-researched articles on relationships, financial and lifestyle issues.
Is the magazine a little unrealistic? Of course - it's a LIFESTYLE magazine, part of the charm is the sense of escapism. However, I've found it to be the most practical device of escapism yet and look forward to every magazine....more info
Real Simple I just LOVE this magazine. It is full of useful tips that have very little to do with sex and fashion (although their fashion section is actually quite helpful and realistic). I read it from cover to cover twice each month and pull out all the articles I want to keep. I actually use the recipes (all very good) and the tips on organization give me great ideas for my own home. $27.00 well spent!...more info
real simple magazine this is my favorite mag that I subscribe to! I enjoy reading all parts of the mag and love how it takes me more than one night to get through the whole mag! greatest buy ever!...more info
How to live a "Real Simple" life if you have the money I was drawn to this magazine by the beautiful photography and promises of useful tips on everything from cleaning your kitchen to cheap gift ideas. And yes, there are a few interesting articles, tidbits, and suggestions, but I started to notice that a large portion of each issue is used for advertisements. And as many others have pointed out, there is a LOT of product placement within the articles/features themselves. And many of these recommended products are so expensive that I concluded that this magazine is targeted at wealthy housewives who can afford these things.
However, what I like most about this magazine are the recipes. I've cooked some really yummy meals that were featured in the cooking section and recently they've added a "shopping list" section that puts all the ingredients needed for the recipes in one shopping list. I bought the magazine for several months but unfortunately, the recipes alone were not worth the hefty price (and mostly empty content), so I stopped buying the magazine.
Defenitely NOT for the budget-minded!...more info
Real Simple magazine I ordered this as gift for a relative.
Not sure if it was delivered - but will find out soon. Order process through Amazon.com was very smooth, however....more info
Love this magazine I had to what a month or so to get it, but I love the articles, tips, & reviews....more info