Leadership in the Era of Economic Uncertainty: The New Rules for Getting the Right Things Done in Difficult Times

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"There is no better person than Ram Charan to provide advice on managing in a downturn."
--Larry Bossidy, Former Chairman and CEO Honeywell International Inc.

As a business leader today, you face an unprecedented challenge: the worldwide economic downturn. Cash and credit are dwindling, sales forecasts are dismal, and morale is sinking. This is not a time to reflect. It is a time to act, decide, and energize your people...with urgency...

This is your moment.
Are you up to the task?

In Leadership in the Era of Economic Uncertainty, Ram Charan helps you steer your business through the minefi eld of contracting markets, cash shortages, and ongoing uncertainty. No matter what your leadership role, Charan's insight will help ensure that your business emerges leaner, stronger, and well in front of the competition.

"We will not know when we have turned the corner, and we cannot envision the shape and scope of the world that will emerge," Charan writes. "What we can be sure of is that this is a time of tumultuous change, and with change come both danger and opportunity."

In this concise and highly accessible guide, the author provides practical actions you can execute immediately to:

  • Protect cash flow vigilantly, even daily, and use cash more effi ciently
  • Use ground intelligence to survive the storm and position your business to thrive in the aftermath
  • Develop a better understanding of your customers
  • Reevaluate your pricing strategy and capital expenditures.
  • Use cost cutting strategically

With examples and case studies, Leadership in the Era of Economic Uncertainty illustrates how leaders at DuPont, Hanesbrands, Wipro, and other companies used Charan's techniques to get results..

The chaos of global economic meltdown has. imposed an urgency you have never before. experienced. It's a scary thing, but it can also. be exciting...if you're prepared...

Customer Reviews:

  • Costs down within days! Most inspiring to make changes
    In short: I would highly recommend this book to entrepreneurs who are looking for ideas on how to change their organizations. I would also recommend it to consultants who assist entrepreneurs in changing or strengthening organizations.

    Thank you, Ram, for this book! There is only a small number of books that really inspire to change things. Within a week of reading the book, I halved the rent at my company (managing for cash), eliminated consultants changing lots of what they did into systems, prepared for the worst scenario and on with other execution that is too long to list here. Well, a lot of cash recovered just in a week which is a measurable result. No other books have inspired me to do such things in such a short time. And my staff loved it (not all of the consultants.....)

    I have my company in Japan, and want to give lots of copies to people I know. Japanese entrepreneurs need to read it as a wake up call, so hope we would get a Japanese translation VERY soon.

    It is a shame to see long reviews that do not reflect on any changes they have made at their companies inspired by the book. For business books no point talking about how good or bad they were, they either inspired and helped with changes or not.

    Ram, thank you so much again, and look forward to your new books for entrepreneurs/leaders/change makers. Entrepreneurs, don't listen to academic reviews of this book, read, execute and judge for yourself....more info
  • Disappointing...
    I was disappointed with Ram Charan's latest contribution. Yes, there were some very good solid points about how to manage in these tougher economic times but I found it all a bit overly simplified and lacked a human dimension.

    I didn't really learn a great deal more than I already knew.
    ...more info
  • Leadership is important in bad times
    Ram Charan continues to help with developing leadership qualities. In these tough ecconomic times, it is even more critical. This book helps think through what should be done in these bad times.
    ...more info
  • A gem of a book for todays' challenges
    Very helpful little book with the kind of advice Charan is famous for. I took away a few things that made a lot of sense. Assume the worst scenario and plan for it. If things are not that bad you can adjust later. It is human nature to think that things can not be that bad.

    Once you have the plan in place, create a plan for when things get better - you will have the advantage over those who do not move quickly enough. Thus the Lehman CEO went down while the Merrill Lynch CEO lives to fight another day....more info
  • Great read, timely insight
    Good quick read that provides excellent insight into the business response required for the economic climate in which we find ourselves. This is my first Charan book and I'm looking forward to reading more....more info


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